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Women in their late 40 and 50s rush to have their teeth fixed - to help them find new love
Placed by : Looking for Dental 19-11-2007
In days gone by, the end of a relationship was an excuse for a new haircut or pair of shoes.
Today, it appears, women may be splashing out on a new smile instead.
Research shows that cosmetic dentistry - from tooth whitening to veneers - is most popular among women in their late 40s and early 50s.
Dentists believe women of a certain age may see a perfect smile as the route to romance.
Possibly newly divorced, and with more cash then when they were last on the singles scene, they spend hundreds or even thousands on appearanceenhancing dental work.
The study, carried out by Mintel for the British Academy of Cosmetic Dentistry, found that 27 per cent of people in the 45 to 54 age bracket have had cosmetic dentistry against just 20 per cent of 18 to 24-year-olds.
It also revealed that Britons seeking a new smile would prefer the more natural look of celebrities such as Kylie Minogue and George Clooney to the dazzling white "Hollywood" grins of the likes of Simon Cowell.
The academy's Dr James Goolnick said: "George Clooney has very straight, even teeth, and an open smile. Kylie has a quirky adolescent-like look.
"Her two front teeth are more prominent and that is more youthful.
"People want a nice healthy smile that looks natural. They don't want people to say, 'Where did you get that done?'"
The survey of more than 2,000 Britons also found that almost a fifth are so concerned about the state of their teeth that they refuse to smile when photographed.
source; by FIONA MacRAE www.dailymail.co.uk/pages/live/articles/health/healthmain.html?in_article_id=494585&in_page_id=1774